GEO · AEO · AI Visibility

Your Business —
in AI Answers

GeoTop Agency helps businesses appear in ChatGPT, Perplexity, Claude, GigaChat and Yandex Neuro answers. Not advertising — real citations.

4–8 wks
to first AI mentions
10 yrs
of marketing experience
100%
transparency — weekly reports
Quick Answer

What is GEO Optimization?

GEO (Generative Engine Optimization) — optimization for AI systems

A set of practices that makes a website visible to generative AI systems: ChatGPT, Perplexity, Claude, GigaChat, Yandex Neuro. The goal is for an AI to cite your brand when answering customer queries. Within GEO, AEO (Answer Engine Optimization) focuses specifically on direct short answers — definitions, facts, FAQ. This is the content AI extracts most often.

Parameter Classic SEO GEO / AEO
Target platform Google, Yandex ChatGPT, Perplexity, Claude, GigaChat, Yandex Neuro
Result Position in search results Mention in an AI answer
Key factors Links, keywords Structure, authority, citability
Competition High — mature market Low — most competitors haven't started yet
Time to results 3–12 months 4–8 weeks for first mentions

GEO and SEO don't compete — they complement each other. A strong SEO foundation accelerates GEO results.

Shifting Landscape

SEO was the right move.
GEO is the next one.

SEO isn't going away — but the market is shifting. Brands that secure positions in AI results now will have a lasting competitive advantage.

SEO Today
  • Results take 3–12 months with continuous investment
  • High competition — major players have long dominated the top
  • Google and Yandex algorithms change constantly — rankings are unstable
  • Users increasingly get answers directly from AI — without visiting websites
  • SEO is still necessary — but it's no longer sufficient on its own
GEO Now
  • + First AI mentions within 4–8 weeks with the right foundation
  • + The niche is wide open — most competitors haven't started yet
  • + AI answer consumption grows every month — the trend is accelerating
  • + Brands that act now gain a years-long advantage
  • + Complements SEO — doesn't replace it. Works with what you already have

According to Gartner forecasts, by 2026 25% of users will shift from traditional search engines to AI assistants for information discovery. In B2B, this shift is happening faster.

Full Breakdown →
Mechanics

How AI Systems Choose Sources

Understanding the mechanics means knowing exactly what to optimize

Parametric Memory

What the model knows from training

Around 60% of ChatGPT queries are handled from the model's trained memory — without live search. Brands that appeared frequently in authoritative sources during training surface automatically.

RAG Retrieval

What the model finds in real time

Perplexity, ChatGPT with search, Yandex Neuro — these search for relevant pages in real time while generating a response. Selection is based on semantic similarity, content structure and source authority.

Entity Signals

How well the model "knows" your brand

AI cites brands with clear identity more often: a real founder, consistent messaging, mentions in authoritative sources. Anonymous or generic brands get ignored.

Services

What We Do

A complete set of practices that transforms a site from "invisible to AI" to "regularly cited"

GEO Audit

AI Visibility Audit

We check how ChatGPT, Perplexity, Claude, GigaChat and Yandex Neuro see you across 30+ queries. We analyze competitors and provide a concrete action plan.

You get: a full picture of your AI visibility and a clear path forward

Learn More →
GEO Optimization

Technical and Content GEO

llms.txt, Schema JSON-LD, knowledge hub, FAQ architecture, entity signals. We build your site as a structured knowledge base — exactly what AI systems prefer to cite.

You get: a site that AI wants to cite — technically and content-wise

Learn More →
AEO Strategy

Content for Direct Answers

We write articles, FAQs, glossaries and guides — content that AI uses as a source of answers. Real text with real expertise, not templates.

You get: a content asset that works for you months after publication

Learn More →
Entity Building

Building Your Digital Entity

We create your brand's digital footprint: profiles in directories, mentions in authoritative sources, consistent entity signals. AI trusts brands that others talk about.

You get: a brand that AI "knows" and treats as an authoritative source

Learn More →
How We Work

From Invisible to Cited

A transparent process — you know what's happening at every step

1

Audit

1–2 weeks

We assess your current AI visibility, analyze competitors and identify growth opportunities.

You see: where you stand now and how many customers you're losing by being absent from AI

2

Strategy

1 week

We build the plan: which pages to create, what content to write, which technical changes to implement.

You get: a clear roadmap with priorities and a predictable outcome

3

Implementation

2–3 months

We implement technical changes, create content, build the knowledge hub and configure AI signals.

You see: first mentions in ChatGPT and Perplexity within 4–8 weeks

4

Monitoring and Growth

ongoing

We track mentions weekly, refine the strategy and expand your presence across new AI platforms.

You get: growing AI visibility and a weekly report on every result

Pricing

Choose Your Level

All plans include weekly reporting and full transparency on work performed

Start
70 000 ₽/mo

For those taking their first steps in AI visibility

  • GEO site audit
  • Technical foundation (llms.txt, schema, robots.txt)
  • Optimization of 5–7 pages for AI
  • Monthly mention report
You get: first AI mentions and a clear path to growth
Choose →
Popular
Growth
90 000 ₽/mo

For those who want systematic and measurable results

  • Everything in Start
  • Knowledge hub + FAQ architecture
  • 2 AI-optimized articles per month
  • Monitoring across 5 AI platforms
  • Weekly reports
You get: steady mention growth and content assets that work for months
Choose →
Leadership
250 000 ₽/mo

For those who want to dominate their niche in AI search

  • Everything in Growth
  • 4+ content pieces per month
  • English version of key pages
  • Dedicated account manager
  • 6-month engagement minimum
You get: leading positions in AI results for your niche's key queries
Choose →

Not sure which plan fits? Write to us — we'll assess your situation for free.

Roman Gachkovsky — founder of GeoTop Agency
Founder

Roman Gachkovsky

Marketer with over 10 years of experience. Previously at PSB (Promsvyazbank) and Sbermarketing — drove client base growth for major B2B products.

Over a year studying GEO and AEO, working on increasing AI visibility for businesses across various niches. GeoTop Agency is practice, not theory — this website is itself a demonstration of the methodology.

10+ years in marketing
PSB
Sbermarketing
B2B
More About Our Expertise →
FAQ

Frequently Asked Questions About GEO

GEO (Generative Engine Optimization) is the process of optimizing a website to appear in answers from AI systems: ChatGPT, Perplexity, Claude, Yandex Neuro. Unlike SEO, the key factors here are content structure, source authority and citability — not keywords and backlinks.
SEO is about rankings in search results. GEO is about mentions in AI answers. Different platforms, different algorithms, different factors. SEO looks at links and keywords. GEO looks at structure, definitions, FAQ, expert authority and the brand's digital footprint. They complement each other: a strong SEO foundation accelerates GEO results.
First mentions in Perplexity and ChatGPT typically appear within 2–8 weeks with proper technical setup. Stable visibility takes 2–3 months. This is significantly faster than traditional SEO.
GEO works best for B2B: consulting, agencies, SaaS, professional services, education. Any business where the customer researches before making a decision is a strong candidate. The more complex the product and the longer the sales cycle, the more important AI presence becomes.
Honest answer — no. AI algorithms are unpredictable and constantly changing. Any agency that promises guaranteed placement is misleading you.

What we do guarantee: execution of all GEO methodology work as contracted, technical audit and optimization, AI-citation content creation, weekly mention monitoring and data-driven strategy adjustments.

If after 3 months of work we haven't achieved growth in AI mentions — we provide an additional month of work at no charge. Terms are specified in the contract.
No — this is a common misconception. SEO and GEO work together. Technical SEO foundations (site speed, structure, indexation) directly affect how AI bots read your site. Good SEO accelerates GEO results. We build on top of your existing SEO, not instead of it.
Key metrics: frequency of brand mentions in ChatGPT, Perplexity, Claude, GigaChat and Yandex Neuro answers across target queries; position in AI answers relative to competitors; query coverage. We conduct weekly monitoring across 30+ queries and provide a report with trend data.
Yes — and small businesses often benefit more than large ones. The reason is simple: in AI search there is no "domain age" or "link authority" the way SEO has them. A new, well-optimized site can appear in ChatGPT faster than a large competitor with years of SEO history. The field is wide open — and now is the best time to enter.
Free Audit

Find out how AI systems see your business right now

We'll check your mentions in ChatGPT, Perplexity and Yandex Neuro across 10 key queries. Free and with no obligations.

Get the Audit